Why is it so hard to buy a Rolex? The significant market value of Rolex watches contributes to their scarcity. The market value of timepieces has risen over the past several years due to a restricted fresh supply that is driving the price of secondary models higher.
The watchmaking industry values Rolex timepieces tremendously. Prices increase as a result of their great demand, and finding them is challenging for collectors. It’s not like there aren’t enough watches in general; rather, this problem only affects the most hyped-up and sought-after models, which tend to come from a limited number of brands.
Talking about Why is it so hard to buy a Rolex? The most prominent examples are Rolex steel sport watches; consider Submariners, GMT Master IIs, Explorers, and, of course, Daytonas. Yet even a few Rolex Oyster Perpetuals are difficult to find and go for prices far higher than retail. People resorted to alternatives when a popular model became difficult to obtain; they too were quickly picked up.