Where did Jumpman come from? The Air Jordan series resulted from a long partnership between Michael Jordan and Nike. But more than the collaboration, there was a mutual understanding to make the sneakers a separate brand as well.
And that all started with the Air Jordans, which ruled the market with impeccable designs. But most of all, the Jumpman logo mattered all the time. People get crazier and get a way of playing soul by wearing those sneakers.
The Jordan Jumpman logo itself is not the real dunking moment! It was all choreographed to make the marketing more in hype. In an interview, Michael Jordan once said that it was the strategy of making the logo, but he was not really dunking. The logo features an illustration of Jordan in mid-air, appearing as if he is jumping.
The image was taken by the Nike team when Jordan was jumping in the air with his legs apart. It was a preplanned image rather than dunking the ball, really. Later on, it was imprinted on the sneakers, which are skyrocketing today.