Nike, Travis Scott, and the company “Fragment,” owned by Japanese musician and entrepreneur Hiroshi Fujiwara, introduced Travis Scott. Who designed the Travis scott dunks is still a mystery, but we appreciate it because it’s one of Scott’s most straightforward sneaker collaborations.
Few artists work at the nexus of music and sneakers, and even only a few are as dominant as Travis Scott, the renowned rapper whose collaborations have, upon release, become instant classics. The pair, raffled off this weekend with a special box, caused a craze among the sneaker community.
The concept has more talking points than it should have, thanks to a dual-layered implementation in Travis scott dunks meant to wear down over time or during an intense skate session. Black paisley is used to designate the exterior, while the print underneath has branches in place of the typical fractures in the heritage cement motif. The overlays narrowly outperformed the nearby buildings.