Is Jo Malone a luxury brand?

Is Jo Malone a luxury brand?

Jo Malone is a British brand founded in 1990 by jo Malone. Is Jo Malone a luxury brand? The brand was purely known to make fragrances in different niches like bath, room fresheners, skin fragrances and perfumes. The earliest thing which made the brand famous was the scented candles.

These candles were highly costing and had a more enormous production time. According to the company, a scented candle needs 1 to 2 years to add a new scent after experimentation. Is Jo Malone a luxury brand? The company was then sold in 1999 to another brand. Today they have almost 175 fragrances in their portfolio. All of them are unique, having an emotional attachment to each scent and portal of London beauty. The fragrances and candles are costly and wouldn’t be easier to purchase without making a deep hole in your pocket.

Is Jo Malone a luxury brand? Their products are not only pricy but a valid means of a luxury brand. They have invested in the quality of liquid a chemical composition along with the bottle designs and marketing. Today Jo Malone perfume has become the demand of every third person. And that’s all this brand needs to be a luxury brand.

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